United Airlines announced the launch of its newest feature to enhance customer experience for intercontinental travelers, called Polaris. The company’s biggest product transformation in more than a decade, Polaris will create luxury suite-like pods in the business-class cabin, allowing travelers to comfortably nap during their flights. The program will include several other luxury amenities, United reports.
“United Polaris will change the game in international business travel with an exceptional level of relaxation and comfort throughout our customers’ journeys,” said Oscar Munoz, president and CEO of United. “This completely reconceived experience exemplifies the new spirit of United and the innovation, excitement and operational momentum across our airline.”
To revolutionize the in-flight experience, United designed new seats for the project, rather than purchasing seats already on the market. In United’s wide-body, custom designed fleets, each United Polaris seat will offer direct access to the aisle, with a 180-degree flat-bed recline and up to 6 feet and 6 inches of bed space. To create an “exceptional level of relaxation and comfort,” each Polaris pod will be equipped with a “Do Not Disturb” sign, mood lighting, one-touch lumbar support, storage compartments, surfaces for working and dining, and a 16-inch HD entertainment screen. Seats in the center of the cabin will have the added feature of electronic privacy dividers.
In working to provide travelers with a lavish sleep experience, United partnered with high-end specialty store Saks Fifth Avenue to create custom bedding. The one-of-a-kind bedding collection will feature plush duvets, lightweight day blankets, and one large and one small pillow per Polaris customer. Mattress cushions, slippers, customized Polaris pajamas, and gel-cooled pillows are all available through Polaris upon special request.
United is also working to elevate the in-flight dining experience with its new Polaris program. Polaris customers will be welcomed onboard with a pre-departure beverage of their choice and gourmet chocolate. United has partnered with the Trotter Project to create regionally influenced in-flight menus to be updated seasonally. In-flight service will also include an updated wine list, curated by United’s Master Sommelier, made-to-order ice cream sundaes, a gourmet dessert cart, and for flights longer than 12 hours, hot mid-flight snacks, like lobster macaroni and cheese.
In addition to revolutionary in-flight amenities, United will also open exclusive Polaris business class lounges in nine locations around the globe, with custom-designed chairs, private daybeds, spa-quality showers, chef-inspired hot meals, sparking wine and spirits, refreshing snacks, and bottled water. The first lounge will open at Chicago O’Hare International Airport, followed by Los Angeles, San Francisco, Houston, New York/Newark, Washington Dulles, Tokyo Narita, Hong Kong, and London Heathrow.
United will begin implementing the new United Polaris offerings on December 1, 2016. For more information regarding United Airlines, [Click Here].
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