Ask anyone what they think the world’s top travel destination in 2015 is, and you’re sure to hear a roll call of the usual suspects: Thailand, Greece, Australia, Hawaii and South Africa are all likely to pop out among others—and for good reason.
But the real top travel destination is none of these: it’s Ethiopia. While it’s still very much off the well-beaten track for the majority of holidaymakers seeking their next destination, the Ethiopian Ministry of Culture and Tourism has some interesting statistics that reveal that more and more people are choosing the country for its natural and unspoilt beauty.
In 2014, tourism was 4.5 of Ethopia’s GDP and generated a million jobs and over $2 billion in revenue. Visitor numbers themselves have increased by 10% since 2005. In pure tourist numbers, this can be broken down to 600,000 tourists.
Ethiopia’s nine UNESCO World Heritage Sites have doubtless sparked interest from lovers of culture, history and nature—all of which the country has in spades—while the country’s unique gastronomic culture has also made it a destination for foodies.
It’s no surprise then, that the European Council on Tourism and Trade has selected it as 2015’s top holiday spot out of a highly competitive shortlist of 31 nations.
Ethiopia offers something for every level of tourist, from backpacker through to luxury travel. Car hire can be had for easy travel for all the major destinations, while a meet and greet service at the airport can help to acclimatize to a new country and aid travelers getting to their hotel with a speedy airport transfer service.
As Ethiopia’s reputation as a top tourist destination grows, so will tourists and the inevitable infrastructure needed to accommodate needs and wants. For tourists who want a taste of a wild country that’s still a bit jagged around the edges—but with an enormous amount to experience, Ethiopia is an excellent choice.
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